- Visual merchandising is the retail practice of designing and executing in-store displays in order to engage shoppers and increase sales.
- Visual merchandising might sound straightforward; create a store and shelves, attractive to customers and increase your sales. However, visual merchandising is a subtle art that requires understanding of the customer, their shopping behaviour and the brand reputation that the store is selling.
- Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual Merchandising NCRCRD, 1991 Visual Merchandising: A Guide for Small Retailers A successful retailing business requires that a distinct and consistent image be created in the customer’s mind that permeates all product and service offerings.Visual merchandising can help create that positive customer.
POMŮŽEME TI S NASTAVENÍM STANDARDŮ VISUÁLNÍ KOMUNIKACE A JEJÍ TECHNIK NA MÍRU TVÉ ZNAČCE.
Standardy pomáhají udržovat tvou maloobchodní sít, služby, interiér a exteriér na vysoké úrovni.
Dodržováním standardů, přinášíš svým klientům stabilní nákupní zážitky a zabraňuje to, aby úroveň prodejny upadala a obraty prodejny se snižovaly.
MANUAL OF VISUAL MERCHANDISING
Manuals help to disseminate consistent information about brand philosophy, techniques of visual presentations and merchandising, best practices and sales skills and VM, which are required by brand. Manuals help employees maintain the brand standards and bring examples how to achieve the best level of customer environment.
The manuals are an inspirational material which can helps with employee training and immediate counseling, how to properly make up the shop and solve problems associated with retail space.
Visual Merchandising Manual Example
THE FORM OF MANUALS
Manual Visual Merchandising Adidas
We are able to create a printed manual or e-media like website, interactive manual, … If it’s necessary, we will update the manuals to keep your brand in the best across all stores and you could ensure to providing the quality shopping experience to your customers.